THE LIME JOURNAL
Marketing notes from Rajkot & the world.
Tactics, frameworks, AI experiments and student stories. Written by Lime faculty and alumni.
AI MARKETING · 12 MIN READ
How GPT-5 is rewriting the marketer’s job description (and what to do about it)
Three months of testing GPT-5 across 40 real campaigns. The tools, prompts and workflows our students use to get the same work done in 1/4th the time.
Shruti Parikh · Posted 3 days ago
PAID MEDIA · 8 min · May 28
The new attribution stack — what we actually use in 2026
Server-side, first-party cookies, and how the post-iOS17 paid media world really works for D2C brands.
SEO · 14 min · May 22
The SEO playbook we used to grow a Rajkot D2C from 0 to 200K monthly visits
A real case study from the Lime Class of 2024. Spreadsheet, keyword cluster, content briefs — included.
AI MARKETING · 10 min · May 18
Build an AI lead-scoring agent in under an hour (no-code)
Step-by-step: GPT-5 + Zapier + your CRM. Includes the exact prompts and screenshots.
Get one good idea every Tuesday.
The Lime newsletter. No fluff, just one tactic, framework or experiment per week. 12,000+ marketers read it.