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Privacy policy
This policy is written to meet India's Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025, together with the Information Technology Act, 2000 and the rules made under it. Where we say "we", "us" or "Lime Digital", we mean Lime Digital Institute. Where we say "you", we mean any visitor, enquirer, student, parent, business owner or alumnus whose data we handle.
01Who we are
Lime Digital Institute is a digital marketing training institute based in Rajkot, Gujarat, India. We run classroom and online courses, including the Foundation Track and the Advanced Track, for students, working professionals and business owners.
For the purposes of the DPDP Act, Lime Digital Institute is the Data Fiduciary: we decide why and how your personal data is processed, and we are responsible for it.
02Scope of this policy
This policy covers personal data we collect through:
- our website limedigitalinstitute.org and its sub-domains, landing pages and forms;
- enquiries by phone, WhatsApp, email, Instagram, Facebook, LinkedIn and YouTube;
- ads we run on Google and Meta platforms, including lead forms;
- admission, attendance, assessment, certification and placement-support activities;
- events, free trial classes, webinars, seminars and campus visits.
It does not cover the separate practices of third-party sites or apps you reach from our pages. Their own policies apply.
03Data we collect
Data you give us
| Category | Examples | When |
|---|---|---|
| Identity and contact | Name, mobile number, WhatsApp number, email, city | Enquiry forms, calls, ad lead forms, trial class sign-up |
| Profile and goals | Education, occupation, business name and type, course of interest, preferred batch | Counselling, enquiry and admission forms |
| Admission records | Date of birth, address, photograph, ID proof copy, parent or guardian details where needed | At enrolment only |
| Payment details | Fee amount, transaction ID, invoice details, GST number for businesses | Fee payment. Card and UPI details are handled by the payment gateway, not stored by us |
| Learning records | Attendance, assignments, project work, assessment results, certificates issued | During the course |
| Career details | CV, portfolio links, job preferences | Only if you opt into placement support |
| Feedback and reviews | Ratings, written reviews, testimonials, survey answers | When you choose to give them |
Data collected automatically
- Device and browser type, operating system, screen size and language;
- IP address and approximate location (city level);
- Pages visited, time on page, referring site and campaign source (UTM tags);
- Ad interaction data, such as which ad you clicked, if you have allowed marketing cookies.
Details of each cookie are in the cookie policy below.
Data from other sources
If you submit a lead form on Meta (Facebook or Instagram) or Google, those platforms pass the details you entered to us. A friend or alumnus may also refer you to us by sharing your name and number; we will tell you how we got your details when we first contact you.
04How we use your data
- To answer your enquiry: call, message or email you about the course you asked about, batch timings and fees.
- To run your course: admission, class schedules, study material, attendance, assessments and certificates.
- To support your career or business: share internship and job openings, or business growth resources, if you opted in.
- To process payments: fee receipts, invoices, GST records and refunds.
- To improve our website and courses: understand which pages and topics help visitors, using aggregated analytics.
- To send updates you agreed to: new batches, workshops, webinars and offers. You can opt out at any time.
- To show relevant ads: reach people who visited our site with ads on Google and Meta, only with your cookie consent.
- To meet legal duties: tax, accounting and audit records, and responses to lawful requests from authorities.
- To keep things safe: prevent spam, fraud and misuse of our website and systems.
We do not use your data for automated decisions that have legal or similarly significant effects on you.
05Consent and legal basis
We process your personal data on one of two grounds allowed by the DPDP Act:
- Your consent, which you give when you submit a form, tick a box or accept cookies. Consent is free, specific, informed and unambiguous, and limited to the purpose shown at the time.
- Certain legitimate uses under Section 7 of the Act, for example when you voluntarily share your details for a stated purpose and have not said you object, or when we must keep records to comply with law.
Withdrawing consent
You can withdraw consent as easily as you gave it: reply STOP on WhatsApp, use the unsubscribe link in any email, block or delete cookies in your browser as described in the cookie policy, or write to us at the address in section 16. Withdrawal does not affect processing already done, and we may still keep records the law requires.
06Who we share it with
We do not sell, rent or trade your personal data. We share it only with service providers (Data Processors) who work on our behalf under contract, and only what they need.
| Partner | Purpose | Data shared |
|---|---|---|
| Zoho (CRM, Forms and Campaigns) | Managing enquiries, admissions and email updates | Contact, course interest, communication history |
| Google (Analytics, Ads, Tag Manager, Workspace, YouTube) | Website analytics, ad measurement, email, class videos | Cookie identifiers, usage data, contact details for email |
| Meta (Facebook, Instagram, WhatsApp Business) | Ads, lead forms, ad measurement, messaging | Cookie identifiers, lead form entries, phone number and chats |
| Payment partners (banks, UPI apps and payment gateways) | Collecting fees securely | Name, contact, amount; card and UPI data stay with the gateway |
| Website hosting | Running our website and forms | Form entries, technical logs |
| Hiring partners | Placement support | CV and contact, only after you opt in for each opportunity |
| Chartered accountant and auditors | Tax and statutory compliance | Invoice and payment records |
We may also disclose data when required by law, a court order or a government authority, or to protect the rights, safety and property of Lime Digital, our students or the public.
07Calls, WhatsApp and email
By sharing your number on our forms, you allow our counselling team to call you and message you on WhatsApp about your enquiry, even if your number is registered on the National Do Not Call (DND) registry. This permission covers your enquiry only.
- We send promotional messages only to people who agreed to receive them.
- Reply STOP on WhatsApp, or use the unsubscribe link in emails, to stop promotional messages.
- Calls with our counselling team may be recorded for quality and training. We will tell you at the start of the call.
- Students are added to batch WhatsApp groups for class updates. Other members of a group can see your number; tell us if you would rather receive updates one-to-one.
08Photos, videos and reviews
We sometimes take photos or videos at classes, events and campus visits, and share student work, reviews and success stories on our website and social media.
- We ask for your written consent before using your name, face, voice, work or review in marketing.
- You can ask us to remove your content at any time. We will take it down from our own website and active accounts; we cannot recall copies that others have already shared.
- Reviews you post on Google or other public platforms are governed by those platforms' terms.
09How long we keep it
We keep personal data only as long as the purpose needs it, then delete or anonymise it.
| Data | Retention period |
|---|---|
| Enquiries that did not lead to admission | Up to 24 months from last contact, or until you ask us to delete |
| Student and alumni records (enrolment, certificates) | For as long as needed to verify your certificate, typically up to 10 years after course completion |
| Fee, invoice and tax records | 8 years, as required by Indian tax and accounting law |
| Marketing preferences | Until you withdraw consent or unsubscribe |
| Placement CVs | 24 months from your last placement request |
| Website analytics | 14 months (Google Analytics setting) |
| Security and access logs | At least 1 year, as required by the DPDP Rules, 2025 |
Where we plan to erase data because you have not engaged with us for a long period, we will give you notice before doing so, as the DPDP Rules require.
10How we protect it
We use reasonable security safeguards, in line with the DPDP Rules and the IT (Reasonable Security Practices) Rules, 2011, including:
- HTTPS encryption across the website and forms;
- role-based access, so team members see only what their work needs;
- two-factor authentication on our CRM, email and ad accounts;
- regular backups, software updates and access reviews;
- confidentiality commitments from staff and contracts with data processors.
If something goes wrong
No system is perfectly secure. If a personal data breach occurs, we will inform affected users and the Data Protection Board of India as required by law, explain what happened, and tell you the steps you can take to protect yourself.
11Your rights
Under the DPDP Act, you have the following rights. We do not charge for exercising them.
Access
Get a summary of the personal data we hold about you and how we use it.
Correction and update
Fix inaccurate details or complete missing ones.
Erasure
Ask us to delete data we no longer need, unless the law requires us to keep it.
Withdraw consent
Stop any processing based on consent, at any time.
Grievance redressal
Raise a complaint with our Grievance Officer and get a response.
Nominate
Name someone to exercise your rights if you die or become unable to do so.
How to make a request
Email digital@limeinstitute.org with the subject "Data request", from the email or phone number you used with us. We may ask you to confirm your identity. We will respond within 30 days, and earlier where we can.
If you are not satisfied with our response, you may approach the Data Protection Board of India.
Your duties: please give us accurate information, and do not register on behalf of someone else without their permission.
12Children's data
Our courses are designed for adults. Under Indian law, anyone under 18 is a child. If someone under 18 wishes to enrol, we collect and process their data only with verifiable consent from a parent or lawful guardian, who must complete the admission form with them.
- We do not run behavioural tracking or targeted advertising directed at children.
- We do not use a child's photos or reviews in marketing without a parent's written consent.
- If we learn we collected a child's data without proper consent, we will delete it promptly.
13Transfers outside India
Some of our service providers, such as Google, Meta and Zoho, may store or process data on servers outside India. Such transfers follow the DPDP Act and any restrictions notified by the Government of India, and we choose providers that offer strong security and contractual protections.
14Third-party links
Our website links to and embeds content from other services, such as YouTube videos, Google Maps and social media profiles. When you interact with them, those services may collect data under their own privacy policies. We encourage you to read them.
15Changes to this policy
We may update this policy when our services, tools or the law change. The "Last updated" date at the top shows the latest version. If a change significantly affects how we use your data, we will notify you by email, WhatsApp or a notice on the website, and ask for fresh consent where required.
16Grievance Officer and contact
For any question, request or complaint about your personal data, contact our Grievance Officer. We acknowledge complaints within 48 hours and aim to resolve them within 30 days.
Grievance Officer
Lime Digital Institute takes privacy complaints seriously. Write to us with your name, contact details and a short description of your concern.
- Name
- Paras Gadara
- Role
- Director
- digital@limeinstitute.org
- Phone
- +91 75677 87232, +91 89806 26323
- Address
- 5th Floor, LIME Institute, Jyoti Nagar Main Rd, near Masoom School, behind Crystal Mall, Ghanshyam Nagar, Rajkot, Gujarat 360005, India
- Hours
- Mon to Sat, 10:00 to 18:00 IST
